"Ich bin ein Berliner"

«Two thousand years ago, the proudest boast was "civis Romanus sum". Today, in the world of freedom, the proudest boast is "Ich bin ein Berliner". All free men, wherever they may live, are citizens of Berlin. And, therefore, as a free man, I take pride in the words "Ich bin ein Berliner"».

These words, spoken 47 years ago by John Fitzgerald Kennedy (read the full speech here), placed Berlin at the center of the world stage (watch the video).

Since June of last year, me and my team have been working practically nonstop to develop the program for the conference that Teradata has chosen to stage in Berlin in less than two months time. A complex project and an excellent multidisciplinary workshop that encompasses a wide range of topics, from team building to international relations, from communication and sales to project management and the income statement... An organic and multipurpose business case that leaves you sleepless as you take it forward, but which we are all very excited about, just like the city chosen for its venue. Berlin! What a unique city… which 20 years ago was once again at the centre of the world stage as the Berlin Wall finally came tumbling down. What seemed an impossible feat when I was 20… but which finally happened when I turned 21!

Unforeseeable? With hindsight perhaps not, it would’ve been enough to transform the data available at that time into information and then it would have been really possible to make more accurate forecasts. Just like the companies who use Teradata to better understand and more accurately serve their clients. Let’s take an example from among the globe’s major airline companies -  Lufthansa, Air France, British Airways, Alitalia, Continental Airlines, Delta Air Lines – which all use Teradata solutions for their business intelligence operations. Successfully analyzing critical moments as these arise and enabling their frontline operators to resolve problems and give the client concrete responses. The job of dealing with delays and changes in flight bookings has greatly accelerated in pace and logistic and operational issues now can be resolved almost instantly.

Many of these airlines are sending their delegates to Berlin to listen, but also to share their experiences. Such as Dr. Wolfgang Schwegle, Lufthansa’s Senior Manager Corporate Data Warehouse, who will present his work The BI-Cockpit of Lufthansa Passage Airlines - There's no better way to make decisions and explain how BI-Cockpit enables more than 1000 Lufthansa staff across the world to access fresh data and so optimize their service to the customer as well as their marketing activities, sales, and operating processes.

Companies from a whole spectrum of industries will be coming to our Berlin event, including famous brands such as Metro, DHL, Carrefour, Nokia, Telefonica, to reap the rewards of an extraordinary opportunity for comparison and enrichment.

But also keynote speakers from the international arena, but on that I’ll give you more details later…

Stay tuned!